Vision

TO ENSURE BETTER PRICES TO THE FARMERS OF THEIR PRODUCE, INCREASING THEIR PRODUCTIVITY OF AGRICULTURAL AND HORTICULTURAL PRODUCE BY PROVIDING THE LATEST AND MOST EFFECTIVE TECHNICAL KNOWHOW WITH THE SOLE AIM OF ACHIEVING SUSTAINABLE GROWTH RESULTING IN UPLIFTMENT OF SOCIO- ECONOMIC STATUS OF FARMERS. PROVIDING QUALITY GOODS OF DAILY NEEDS TO THE CONSUMERS AT MOST REASONABLE PRICES PARTICULARLY TO THE PEOPLE LIVING IN RURAL AND HILLY AREAS.

Mission

ELIMINATION OF MIDDLEMEN BY PROCURING FARMERS' PRODUCE PREFERABLY FROM THEIR FARM GATE AT BEST AVAILABLE MARKET RATES. PROMOTE THE EXPORT OF FARMERS PRODUCE IN ASSOCIATION WITH THEIR SELF-HELP GROUPS OR DIRECTLY AND UTILIZATION OF EXPORT BENEFITS FOR IMPROVEMENT OF STATUS OF FARMERS. NFDCL SHALL NOT WORK ONLY FOR EARNING PROFITS BUT SHALL WORK FOR THE CAUSE OF FARMERS AS WELL AS CONSUMERS. NFDCL SHALL PROVIDE EXPERTISE AND SERVICES NOT ONLY TO THE AGRICULTURE SECTOR BUT ALSO TO OTHER DEPENDENTS MAINLY ON AGRICULTURE.